I must have taken pictures of one hundred thousand faces before it occurred to me I was becoming a photographer."Īfter two years of service, he left the Merchant Marine to work as a professional photographer, initially creating fashion images and studying with art director Alexey Brodovitch at the Design Laboratory of the New School for Social Research.Īt the age of twenty-two, Avedon began working as a freelance photographer, primarily for Harper’s Bazaar. As he described it, “My job was to do identity photographs. He was named Poet Laureate of New York City High Schools in 1941.Īvedon joined the armed forces in 1942 during World War II, serving as Photographer’s Mate Second Class in the U.S. He attended DeWitt Clinton High School in the Bronx, where he co-edited the school’s literary magazine, The Magpie, with James Baldwin.
His interest in photography began at an early age, and he joined the Young Men’s Hebrew Association (YMHA) camera club when he was twelve years old. She lives in London.Richard Avedon (1923–2004) was born and lived in New York City. Her books include The American Look (2008) and Fashion: A Short Introduction (2009). Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London. > Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City. Contibutors by Richard Avedon, The Richard Avedon Foundation, Laura Avedon, James Martin, and Rebecca Arnold Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers through the explosive ’60s and into the era defined by celebrity culture and global brand awareness. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. The first Survey of Richard Avedon’s influential Advertising Work
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